Shaking the Long Tail

A long but good 'un from Game Tycoon: Debating the Long Tail

The Long Tail is the latest marketing wheeze, which states roughly that with the internet, the sheer volume of possible customers means that the money is in the obscure items. Too many people are chasing the big bang big bucks...the real money is in selling Peruvian Progressive Rock or somesuch.

It's all generating enough heat that you can safely assume that the real real money is in consulting to companies on exactly this sort of subject, but it's interesting nevertheless.

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