Kill or cure? Sell papers either way

Mind boggling. There is a technical term in the newspaper business for the moment when a newspaper, having reported an event with great conviction one week, says the opposite the following week with equal conviction. It is called a “reverse ferret”.

This site is a veritable index of ferretology as, in its own words, it "Help[s] to make sense of the Daily Mail’s ongoing effort to classify every inanimate object into those that cause cancer and those that prevent it," - and often discovering that they do both at some point or other.

Warning: reading this site could affect house prices...

Kill or cure?:

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