Work - Product Placement

Wired News: TV Writers Must Sell, Sell, Sell

Interesting one from Wired. Article suggests that incidents of product placements in TV shows across the pond have risen 84% in the past year as the US networks try to head off ad-skipping technologies at the pass.

Was going to move seamlessly into a 'Thank God for the BBC' discussion, until I realised that this is probably the next way the Corp can work yet more thrice-cursed cross-promotion into its output.

Update: 13/12/05 Ofcom and the EU is looking to relax legislation on this happening this side of the Atlantic. Currently products have to be donated and paid placement is a no no.

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