I'll let Boing Boing describe this:
MSNBC.com has done a deal with cinemas in the US to replace the dumb pre-movie ads with a giant, participatory game. The game is Newsbreaker, a simple break-out style game that rewards you for clearing lines by dropping real-time RSS news headlines, but the gameplay is the cool part: a motion sensor in the theater allows the entire audience to control the paddle by swaying in unison from side to side. Check out the video of the gameplay at a Spiderman 3 opening weekend screening in LA (given what a steaming CGI turd Spidey 3 is, this was probably the best part of the movie, apart from being harassed by night-scoped teenagers looking for camcorder pirates). These people are having insane fun.
Which is all well and good, but it's going to be a bit odd before a Truffaut retrospective at the NFT.