Nice story from the Beeb. Seems that in the sale to trademark holders of the new .eu domain:
Volkswagen scooped the polo.eu domain name, despite fierce competition from Ralph Lauren and Polo-mint maker Nestle. NetNames said the trio applied within five minutes of each other, and Ralph Lauren, owner of polo.com, missed out by only three minutes and 24 seconds.
BBC NEWS | Technology | Volkswagen 'gets Polo web name'