First TV to mobile trial data breaks cover

Guardian Unlimited Business | Mobile TV is not a turn-on, BT trial finds

So, is TV to mobile going to be the huge moneyspinner it's hoped to be, allowing the broadcast industry to start ordering the Krug again? Erm, perhaps not. New data from a BT/Virgin mobile trial includes the following:

59% say it's appealing or better (65% say the same for Digital Radio).

Average viewing per week is a mere 66 minutes (95 for radio).

And how much are they willing to pay? A measly fiver per month, half what the industry has built its business plans on.

Ah well, back to the Asti Spumante lads.

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